SIGNAL TO STRATEGY
Creative marketing with a purpose.
Every campaign is designed to connect, convert, and scale
About Daniel Parmer, PhD
Leading research, strategy, and analytics for community impact.
Daniel is a mixed-methods researcher and strategic advisor, with 15+ years of experience helping organizations turn complex data into clear insights that drive better decisions. His work sits at the intersection of research, strategy, and storytelling — supporting leaders as they define outcomes, measure impact, and align resources with mission.
DATA LAB
EXPERIMENTS IN STORYTELLING
& DATA VISUALIZATION
A series of interactive experiments to explore a simple idea: good analysis is about more than producing the right number.
A small playground for data—designed to show how thoughtful analysis and visualization can make evidence more useful, transparent, and actionable
Contact / Collaborate
For inquiries or collaborations, feel free to reach out to Daniel.